SEOMoz PRO members attended this private webinar. The event lasted 90 minutes. Half presentation, half live Q & A.
Include :
1 Webinar (AVI) + 1 workbook (PPT)
Link Building Strategies for 2010 :
What Goals Can Link Building Help Us Achieve?
- Improve a Domain's Ability to Rank Pages
- Bolster Individual Rankings
- Achieve Full(er) Indexation
- Drive Direct Traffic & Branding
The 8 Basic Link Building Food Groups (with examples)
- Link Exchanges & Trades-in-Kind
- Paid Links
- Content, Technology & API Licensing
- Manual Link Submissions/Requests
- Links via embedded Content
- Competitive Link Research + Acquisition
- Link Reclamation
- Content Based, Linkbait & Viral Link Attraction
What are the Right Kinds of Links to Accomplish my Goals?
- Links for Individual Rankings
- Links for Indexation
- Links for Domain "Authority"
- Links for Traffic & Branding
How to Use Tools & Processes to Make Link Building Easier
- Tools for Competitive Link Research
- Metrics for Evaluating a Link's Value
- Making Processes Scalable
- Building a Link Acquisition Process (i.e. the "Link Conversion Funnel")
Link Building Shortcuts to Take (and Avoid)
- How to Avoid Links that You Think Are Helping Your Competition (but really aren't)
- How to Get the Anchor Text and Target You Want
- How to Spot Strategies that the Engines May Devalue
- How to Get Your Community Link Building for You
DOWNLOAD LINK HERE
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