Professional Blogging For Dummies
English | 2010 | PDF | ISBN-10: 0470601795 | 384 Pages | 12MB

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

* Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
* Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
* Suggests creative ways to keep your blog fresh, unique, and interesting
* Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

From the Back Cover
Turn a blog into real income! Here�s how you build a blog-based business
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If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It�s all here, and more, in this friendly guide.

* It�s all in the approach � tackle things the way professionals do, by setting realistic goals and building a business plan
* Know who everybody is � understand your competition, define your audience, and find your own niche
* Get some people � do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies
* Mind your money � learn how to monetize your blog, set up a budget, and get paid
* Build a blog that brings �em in � choose a name and a Web host, and then see how to design a killer blog
* Get the word out � promote like crazy using search engines, social networking, traditional marketing, and PR
* Crunch the numbers � explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:

* What professional bloggers know
* How to turn a hobby blog into a business
* Different ways to monetize your blog
* Why promotion is the key to blogging success
* The pros and cons of selling in your online store or someone else�s
* Design tips to make your blog unique
* Interviews with successful blog-preneurs
* Ten common mistakes and how to avoid them

Learn to:

* Find your niche to build a blog-basedbusiness
* Earn income from your blog
* Create content and a design thatattract readers
* Monitor and measure your success

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