How to Make Money with Social Media: An Insiders Guide on Using New and Emerging Media to Grow Your Business
English | 304 pages | September, 2010 | ISBN-10: 0132100568 | ISBN-13: 978-0132100564 | 15MB

Book Description
Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.
Scott Monty, Global Digital Communications, Ford Motor Company

If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.
David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead

Want to earn big profits from social media?

Now, theres an authoritative, uptotheminute resource you can trustand use.

This inthetrenches guide is written by experts whove developed moneymaking marketing campaigns for many of the worlds largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.

Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether youre a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social mediastarting right now.

Big ideas and immediate action steps:
How to set up a social media campaign for success
.and how to get a positive return on your investment

How to profit from YouTube, LinkedIn, Facebook, and Twitter
.and go way beyond them

Why your first social media campaign failed
.and what to do differently next time

What to measure, how to measure it
.and how to act on what you learn

>>
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