Lynda.com - Google Analytics Essential Training
English / AVC1 960x540 / MP3 128 Kbps / 641 MB
Genre: eLearning

Google A

nalytics Essential Training with Corey Koberg shows how to use Google's widely used web analytics platform to generate detailed information about the visitors to a web site, giving insights into web site traffic, user behavior, and marketing effectiveness. This course covers *** setup to understanding reports, while explaining how to extract insights from the vast array of data available.
Topics include:

• Understanding the raw data and how it's collected


• Planning and configuring goals


• Tracking AdWords and other marketing campaigns


• Determining the best report view to use


• Analyzing visitor and traffic source reports


• Configuring and analyzing internal site search


• Cleaning up data with inline filters


• Understanding how visitors use and navigate web site content


• Selecting and comparing date ranges


• Navigating reports with tabs


• Setting up an ***


• Sharing data and reports


• Utilizing segmentation for deeper analysis


• Installing tracking code on a site


• Using annotations and other best practices


• Reading the dashboard and understanding high level metrics

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