Emerging Business Online: Global Markets and the Power of B2B Internet Marketing | 17MB

A Practical, StarttoFinish Blueprint for InternetBased B2B Marketing in Emerging Markets

. Discover ebocube: the lowrisk, highreward business model for reaching and penetrating fastgrowing B2B markets
. Integrate planning, strategy, metrics, branding,onlineoffline media, distribution, budgeting, marketing operations, and more
. Learn from the experiences of Cisco and other global leaders

B2B marketers increasingly recognize the crucial importance of emerging markets and the potential of the Internet and information technologies in exploiting these opportunities. Now for the first time, theres a comprehensive, robust, welldefined business model for successfully marketing B2B products and services and generating value in highgrowth emerging markets.

Emerging Business Online brings together powerful lessons and techniques that are being applied successfully by Cisco and other global leaders. Lara Fawzy and Lucas Dworski reveal how to get ahead of competitors in emerging market,mitigate risks in highrisk environment smeasure emerging market sales and marketing performance accuratelyset priorities and budgetsrun effective campaigns and marketing operationsget results

This book introduces ebocube (emerging business online) a comprehensive, proven business model. The ebocube model demonstrates how to implement a lowrisk Internet B2B marketing strategy in emerging markets. Learn how to apply ebocube to integrate all stages of the marketing process, penetrate todays fastest growing markets, and create significant new value.

The authors begin with an uptothe minute introduction to emerging markets: their economic potential, politics, languages, cultures, Internetmobile penetration, and more. Next, they identify emerging market best practices for segmentation, distribution, branding, and collaboration.

Building on this foundation, they introduce all three phases of the ebocube business model. Youll learn how to establish metrics and a dashboard to stay on track through the entire commercial cycle; organize and budget; manage localized campaigns, contact data, and marketing operations; create the optimal offlineonline media mix; and much more.

Dont struggle with trialanderror approaches to B2B marketing in emerging markets. Begin with a blueprint that works: ebocube.

. B2B marketing by the dashboard light
Track and measure the right data the right way, transform it into intelligence, and then use it to improve
. Managing customer relationships throughout the commercial cycle
Plan your contact strategy and localized campaigns and acquire and retain highvalue, loyal customers
. Integrating the elements of marketing communication
Optimize your marketing investment by integrating powerful media channels to reach new markets
. Implementing marketing operations best practices for emerging markets
Optimize what matters: structure, budgeting, campaigns, reporting, tools, infrastructure, and more

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